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Marketing is not always a dirty word

Marketing is one of those things gets a terrible rap. The only marketing that most of us like is the kind that is more entertainment than anything else. The kind where when asked to state what they were selling we can only answer, "I think it was a beer commercial...". The second it starts to influence us in anyway the same people who made us laugh are now the devil incarnate. We love it when marketing people pay for things we want. Most of the web is free because of marketing. Over the air television is paid for with marketing. Huge numbers of other things from sports to community events are also paid for in large part by marketing people. Again, we want it on our terms, if any of the marketing people's needs and desires start to become noticeable we flip out and complain. Marketing is there to buy us things with never any hope of reward or thanks.

I find this all terribly funny because to be honest when I look at marketing all I really see is fashion. Why do people shop at Target over K-Mart? Target is more fashionable. All the best people shop at Target. K-mart is for poor people. Nevermind, whether quality or pricing. We know that Target is better. If for some reason Target is to expensive we can always run to Walmart. After all, everybody knows that Walmart is the cheapest store. It makes it okay to shop there because now you are getting a bargain. Walmart is a fashionable place to buy stuff because you tell people you got a deal. Fashion once again rears its ugly head.

In the end though, this post has to have to a point. Marketing is about fashion which is about making people comfortable doing what you want them to do. After all, as elections have taught us for years. People usually just want to fit in with the crowd and not be on the losing side. This brings us to one of the great moments in marketing history. Nobody likes prunes, they're just fiber for old people. Nobody wants to be associated with that. Folks would much rather have a dried plum.


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